FRAMA
Non-commissioned_Editorial and catalogue imagery_2026

What begins as a photograph, and where does AI enter? This project plays with the possibilities between the two. A place we photographed (first image) receives the object; the product photographed in our studio (third image) enters a setting built through AI. The starting point shifts, while the lamp remains the focus.

Across domestic scenes and isolated compositions, light and texture give photographed and generated elements a shared sense of place.

Together, the images explore how one product can inhabit several settings without a separate location shoot for each.